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Pregnancy and breastfeeding: the conversation to have first

The internet has a confident answer for every ingredient and no ability to know your situation. What genuinely changes, and why this is a question for a professional every time.

Woman in bathroom checking skin in mirror with towel on head.
Photograph by KATRIN BOLOVTSOVA via Pexels
General information. This article is journalism, not medical advice, and it cannot know your circumstances. Speak to a qualified professional about anything that concerns you. How we work.

Everything here earned its place by changing an outcome. Nothing about skincare during pregnancy is included to round the number up.

What matters most

  • Retinoids are avoided during pregnancy and that is a settled position.
  • Many ingredients simply lack safety data rather than being shown safe.
  • Guidance varies by country and by individual circumstances.

Why this article does not give you a list

Safety guidance in pregnancy depends on the specific product, the concentration, how much is used and the individual circumstances of the person. It also varies between countries, since regulators reach different conclusions and update them at different times.

A list on a website cannot account for any of that, and confident lists circulate widely with no source attached. A doctor, midwife or pharmacist can consider your actual situation, which is the entire reason to ask one. What follows describes the shape of the question rather than the answer, because the answer is not something an article can give.

What actually changes about skin

Hormonal changes during pregnancy commonly affect oil production, pigmentation and sensitivity, and the direction varies between people. Skin that was previously untroubled can become reactive, and skin that was reactive sometimes settles. Changes in pigmentation across the face are common during pregnancy and are strongly influenced by sun exposure.

Stretching skin on the body is a mechanical change, and the evidence for topical products preventing marks is weak. Almost all of these are temporary and resolve over the months after birth, which is worth knowing before buying anything.

The retinoid position

Oral retinoids are firmly contraindicated in pregnancy, and this is one of the clearest positions in the whole area. Topical retinoids are generally advised against as a precaution, and the reasoning differs from the oral case.

That guidance extends to prescription tretinoin and to over-the-counter retinol, and the advice is consistent across most sources. Anyone using a prescription retinoid who becomes pregnant or is planning to should speak to their doctor rather than simply stopping. This is the one area where the internet consensus and professional guidance genuinely align, and it should still be confirmed.

Where the data is simply absent

Many cosmetic ingredients have never been studied in pregnancy, because studying anything in pregnancy is ethically complicated. That produces a category of ingredients that are neither established as safe nor shown to be a problem.

Marketing frequently converts that absence into a positive claim, describing an ingredient as pregnancy-safe on no evidence. Bakuchiol is a common example, promoted as a pregnancy-friendly alternative with very limited supporting data. Absence of evidence is a reason to ask a professional rather than a reason to assume either answer.

Sun protection during pregnancy

Pigmentation changes are common and are made considerably worse by ultraviolet exposure, which makes sun protection the most useful step available. Mineral filters are frequently suggested for anyone who prefers to minimise absorption, and that is a preference rather than a safety requirement.

Tinted mineral products also reduce visible light, which is relevant for pigmentation specifically. Shade, hats and timing are unambiguously safe and are worth leaning on more heavily during this period. Whether a specific sunscreen is appropriate is still a question for a pharmacist rather than an assumption.

Patch test anything new, and introduce one active at a time so you can tell what did what.

A workable approach

Write down every product you use, including body and hair products, and take that list to your doctor, midwife or pharmacist. Ask specifically rather than generally, since the answer depends on the actual product and concentration. Simplify while you wait for an answer, because a cleanser, a gentle moisturiser and a sunscreen are rarely controversial.

On a compromised barrier, treat any new symptom, rash or itching during pregnancy as a medical matter rather than a skincare one, since some are significant. Do the same conversation again for breastfeeding, since the considerations are related but not identical.

Everything above, in order of what to do first

  1. Why this article does not give you a list. Safety guidance in pregnancy depends on the specific product, the concentration, how much is used and the individual circumstances of the person.
  2. What actually changes about skin. Hormonal changes during pregnancy commonly affect oil production, pigmentation and sensitivity, and the direction varies between people.
  3. The retinoid position. Oral retinoids are firmly contraindicated in pregnancy, and this is one of the clearest positions in the whole area.
  4. Where the data is simply absent. Many cosmetic ingredients have never been studied in pregnancy, because studying anything in pregnancy is ethically complicated.
  5. Sun protection during pregnancy. Pigmentation changes are common and are made considerably worse by ultraviolet exposure, which makes sun protection the most useful step available.
  6. A workable approach. Write down every product you use, including body and hair products, and take that list to your doctor, midwife or pharmacist.

The takeaway

Take the list of what you use to a professional, because that is a question no article can answer for your situation.

A short routine you finish beats a long one you resent.

Questions readers ask

Can I use retinol while pregnant?

Guidance is to avoid retinoids during pregnancy, including over-the-counter retinol. Speak to your doctor or pharmacist, particularly if you are using a prescription product.

Is an ingredient marketed as pregnancy-safe actually safe?

That phrase is not regulated and often reflects an absence of studies rather than evidence of safety. Confirm with a doctor or pharmacist.

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Tanya Sabharwal
Editor, Kiss Me Miss

Tanya edits Kiss Me Miss and removes any claim a formulation cannot support.

Also by Tanya Sabharwal